YoungBoy Never Broke Again dropped the music video for “Drop’em” Tuesday (March 10) in a series of raw, vivid visuals that capture different sides of the rapper.
Keep your day ones close and your enemies buried is the main message behind the Baton Rouge native’s latest video, which was directed by Rich Porter, who also helmed his recent “Ten Talk” video, and Krispy Kam. The braggadocious affair spotlights YoungBoy rapping with his close friends while he stands on top of his Rolls Royce (“Yeah, I spent three-fifty and more just for my f—in’ Rolls,” he boasts from his empowered stance) as well as partying indoors with mixed company.
Despite spitting cutthroat threats in the verses, YoungBoy sticks to his usual hazy cinematic effects that emulate the puffs from his blunts. Swirling impressions and fiery camera filters further create the 20-year-old artist’s impressive visual world.
Watch his “Drop’em” music video below.