Eminem is dropping a hot new joint on Thursday (Oct. 26). It is not, however, the one his fans were looking for. The MC revealed on Tuesday that he’s taking the “Lose Yourself” brand extension beyond the Mom’s Spaghetti restaurants he’s opened in his hometown of Detroit and New York.
“From the D 2 ur kitchen [spaghetti emoji] #momsspaghetti sauce is droppin 10/26,” he tweeted alongside a video cued to “Drop the Bomb On ‘Em” from his 2009 Relapse:Refill album. The clip featured jars of the spaghetti sauce falling through the sky and smashing on a traditional red-and-white checkered tablecloth accompanied by the message, “The sauce is dropping.”
Fans love anything Shady does, but the comments on the tweet said it all, with one writing, “DROP THE ALBUMMMMMMM,” with another seconding that emotion, “You drop album, I guy the sauce, deal” and a third lamenting, “This is not what we meant when we said drop the album.”
Mom’s Spaghetti is, of course, an homage to the iconic first verse of Em’s Oscar-winning 2002 song “Lose Yourself” from his film debut, 8 Mile, in which he raps, “His palms are sweaty, knees weak, arms are heavy/ There’s vomit on his sweater already, mom’s spaghetti.”
After opening the first Mom’s in D-Town in Sept. 2021, Em brought the chain to L.A. for a Super Bowl pop-up in Feb. 2022, then set down roots in New York in November of that year. The sauce news was sweet (or spicy, we don’t know the recipe yet), but what commenters really seemed to want was news on the follow up to 2020’s Music To Be Murdered By, which featured collabs with Ed Sheeran, Juice WRLD, Don Toliver, Q-Tip, Anderson .Paak, Young M.A. and many more.
Check out the Mom’s Spaghetti sauce ad below.
— Marshall Mathers (@Eminem) October 24, 2023