Update (Feb. 22): Cacti will be hitting shelves on March 15, per a new announcement.
Raise a glass to 2021! Travis Scott announced that he is partnering with brewing company Anheuser-Busch to launch his new brand, Cacti.
The rapper was inspired by tequila, his drink of choice, when creating Cacti Agave Spiked Seltzer, which launches in the spring.
“Cacti is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world,” Scott initially shared in a press statement in December. “We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture,” mirrored Fabricio Zonzini, vp of Beyond Beer at Anheuser-Busch. “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”
Cacti Agave Spiked Seltzer, brewed in Los Angeles, will have a 7% ABV and will be available in lime, pineapple and strawberry flavors. The product will be available in 12oz cans sold in a nine-count variety pack as well as 16oz and 25oz singles sold in lime and pineapple.
Check out the website here.
— CACTI (@drinkcacti) December 17, 2020