Snoop Dogg and DMX duked it out in the studio Wednesday night (July 22) for their latest Verzuz “battle of the dogs” while maintaining the highest amount of respect for one another. But the East Coast and West Coast hip-hop titans reached a whole new level on their Verzuz stats.
The night received 1.75 billion impressions across the internet while breaking Apple Music’s all-time livestream record with more than 600,000 concurrent viewers and a total of more than 1.4 million fans tuning in. Just this week, Apple Music announced its exclusive partnership with Verzuz in simulcasting the battles on both Apple Music and Beats 1 while offering on-demand streaming.
“THANK YOU to everyone who tuned in to watch @DMX and @SnoopDogg celebrate each other. We set new #VERZUZ records along with breaking the ALL-TIME @AppleMusic livestream record!” VerzuzTV, run by megawatt hip-hop producers Swizz Beatz and Timbaland, reported on Instagram Friday (July 24), two days after the epic celebration.
On Twitter, #Verzuz became the No. 1 trending topic with 29 other trends growing from that evening. It received 168% more tweets than the previous biggest battle. Other Verzuz battles that have gained over 1 billion impressions include Alicia Keys and John Legend’s Juneteenth celebration and the first all-female Verzuz battle between Erykah Badu and Jill Scott back in May.
See the numbers for yourself below.