Relax, listen and learn. Today is Culture day.
Migos return with the final part of their Culture trilogy, a sprawling, 19-track album featuring some of the biggest names in hip-hop.
Drake, Cardi B, Future, Justin Bieber and the late rappers Juice WRLD and Pop Smoke appear on Culture III, which dropped at the stroke of midnight.
In a recent interview with Billboard, Offset said the trio are still waiting for the world to acknowledge their impact. “We made this trap [style] go pop,” he said. “They don’t talk about that. We made trap go pop talking about selling pounds and bricks, and we hit Billboard No. 1. Hip-hop artists weren’t going No. 1 like that, but now it just be ‘bang, bang, bang.'”
Maybe so, though the charts tell a different story. Migos’ 2017 album Culture and 2018’s Culture II both led the Billboard 200 chart, and their hit “Bad And Boujee” featuring Lil Uzi Vert went to No. 1 on the Billboard Hot 100 in January 2017.
Stream Culture III below.