The spotlight chases Lil Baby and other hustlers from around the world for Rockstar Energy’s debut Super Bowl commercial.
The 30-second ad spotlights the Grammy-nominated rapper and a cohort of professionals, including fashion designers, tattoo artists and barbers, who perfect their craft and gain well-deserved recognition for it. Rockstar Energy pro skateboarder Chris Joslin and 100 Thieves founder and CEO Nadeshot make appearances. Grammy-winning director Dave Meyers helmed the Rockstar Energy clip.
“I wasn’t born in the spotlight. Nah, I had to grind to shine, like a star on a hot night. And something about the struggle now resides in my muscles. And every trial and trouble helped define my hustle,” Baby narrates while his song “Errbody” plays in the background. “Real rock stars don’t chase the spotlight. It chases them.”
“When Rockstar approached me about this Super Bowl ad, I knew right away that I wanted to be a part of it,” the My Turn rapper said in a press release. “It’s all about the hard work and hustle that it takes to succeed. Some people think I had instant success, but they don’t understand how hard I worked. I know what it’s like to fall flat and how it feels when your energy is tapped. I still hustle every day to make my music and share it with my fans. Rockstar Energy helps me do that.”
Watch him in the Rockstar Energy Super Bowl LV ad below before it airs during the Super Bowl this weekend.