This marks the second time he has reached the milestone on the video platform.
After securing a record-setting 21 weeks atop Billboard‘s Hot Rap Songs chart with his 2024 hit “Not Like Us,” Kendrick Lamar continues to rack up the accolades. Now, his 2017 Billboard Hot 100 chart-topper “Humble” has reached the venerable one billion mark, becoming the rapper’s second-ever video to accomplish such a feat.
Released in 2017, “Humble” became Lamar’s second No. 1 on the Hot 100 following his feature on Taylor Swift’s 2015 “Bad Blood (Remix).” The song spent 37 weeks on the Hot 100 and also resided on Lamar’s Billboard 200 No. 1 album Damn. Aside from “Humble,” K Dot’s appearance on Travis Scott’s “Goosebumps” crossed YouTube’s billion views barrier in September.
Lamar’s 2024 campaign has been successful after a heated lyrical skirmish with Drake ensued in the spring. Lamar carved out a handful of diss records aimed at the OVO captain, including “Euphoria,” “Meet the Grahams,” “6:16 in LA” and “Not Like Us.” The latter was the deciding factor in helping Lamar clinch his win against Drake, as the song crushed Spotify records and ultimately rocketed to No. 1 on the Hot 100. Lamar’s triumphant victory also earned him a coveted spot as the NFL Super Bowl Halftime Show headliner in New Orleans next year.
As mentioned reported earlier this week, Lamar’s “Not Like Us” has surpassed Lil Nas X’s record of 20 weeks atop the Hot Rap Songs chart. The song also notched its 20th week at No. 1 on the Rap Streaming Songs chart thanks to 17.1 million official U.S. streams in the latest tracking week (Sept. 27 – Oct. 3), according to Luminate.
Revisit Kendrick’s “Humble” video below:
