One snap takes a not-so-subtle jab at Drake’s OVO brand.
Kendrick Lamar just threw gasoline on the simmering flames of his feud with Drake, sending fans into a frenzy with a series of explosive teaser photos from the set of his upcoming “Not Like Us” music video.
The track, a blistering diss aimed at the 6 God, has been a juggernaut since its release, skyrocketing to No. 1 on the Billboard Hot 100 and dominating the cultural conversation.
Anticipation for the video reached a fever pitch following K. Dot’s Juneteenth concert at The Forum on June 19, The Pop Out – Ken & Friends, where he performed “Not Like Us” a staggering five times in a row.
The 18-track set also featured guest appearances from Kendrick’s Black Hippy crewmates and his longtime industry mentor Dr. Dre.
Kendrick Lamar in the “Not Like Us” music video.
Coming soon. pic.twitter.com/HMoGWgzAAS
— Pop Crave (@PopCrave) July 4, 2024
Among the images causing the biggest stir is a shot of Kendrick obliterating an owl piñata, a not-so-subtle jab at Drake’s OVO brand.
The photo, cheekily captioned “DISCLAIMER: NO OVHOES WERE HARMED DURING THE MAKING OF THIS VIDEO,” set social media ablaze with excitement over the music video’s contents and the escalating tensions between these two rap titans.
But it’s not all barbs and bravado.
Another snap shared offers a rare glimpse into Kendrick’s personal life, showing the Compton native posing alongside his longtime partner Whitney Alford and their two children. The tender family moment suggests that the video may offer a more multifaceted look at the rapper, balancing its hard-hitting disses with an intimate portrait of the man behind the mic.
Shot on location in Kendrick’s hometown of Compton, Ca., the “Not Like Us” video looks to continue with the authentic, gritty aesthetic that has become synonymous with the rapper’s celebrated body of work.
While the exact release date remains under wraps, one thing is certain: the cultural impact of this video is bound to be seismic.
