On Thursday (Sept. 6), Billboard and Tres Generaciones presented Joey Bada$$ with the Tres Generaciones Tequila Impact Award at the 2024 Billboard R&B/Hip-Hop Power Players Event.
Held at the Edition Hotel in Times Square, Billboard Deputy Director of R&B/Hip-Hop Carl Lamarre presented Bada$$ with the award for his impact on the community, courtesy of his newfound program, Impact Mentorship.
“It means a lot. This is my first time being honored with any type of award,” Joey told Billboard. So that goes a long way for me, personally. It feels good to be acknowledged. It’s reassurance and confirmation that I’m doing what I’m supposed to be doing.”
Created in 2023 by Bada$$ and former hip-hop manager and author Sophia Chang, the mentorship program for Black and Brown men over 18 seeking guidance in various sectors, including sports, fashion, music, entertainment and more. Over the summer, Bada$$ held the first Impact Summit at Columbia University, which included actor Malcolm Mays, contemporary American artist Jahlil Nzinga and co-founder of the culinary-and-arts collective Ghetto Gastro, Jon Gray.
Megan Thee Stallion, Playboi Carti and Teezo Touchdown were also honored during the night’s festivities. Megan and Carti received R&B/Hip-Hop Artist of the Year for their respective runs in 2024, while Teezo earned R&B/Hip-Hop Rookie of the Year. Victoria Monet was on hand to present her manager, Rachelle Jean-Louis, with the Executive of the Year, making her the second woman to receive the award after Beyonce in 2019.
