Jay-Z, the billionaire hip-hop superstar, Hall of Famer, entrepreneur and father, is now the proud owner of an Instagram account.
The Brooklyn-born businessman and rapper, born Shawn Carter, quietly launched a profile on Insta.
Hov got his latest venture underway with a single post, the poster art for Jeymes Samuel’s 2021 Netflix film The Harder They Fall, and an IG Story, featuring a countdown for the Western’s premiere.
If you thought Jay-Z’s post was a timely piece of self-promotion, you’d be right.
The film was co-produced by Jay-Z, and, naturally, he was in charge of the official soundtrack, on which he appears across several tracks.
Jay’s spartan (and verified) account has already notched-up more than 821,000 followers and can be found here.
Social media is only a tiny wheel in the sprawling machine that is Jay-Z’s business empire.
According to Forbes, Carter’s net worth “conservatively totals $1 billion, making him one of only a handful of entertainers to become a billionaire — and the first hip-hop artist to do so.”
That pile will have grown since Forbes crunched the numbers. Back in March, Jack Dorsey’s financial services company Square announced a deal to buy Tidal, the streaming brand led by Jay-Z. Square reportedly paid in the region of $350 million in cash and stock for a “significant majority” of Tidal.
Jay’s life is apparently never dull. Just last weekend, he was inducted into the Rock And Roll Hall of Fame. In a lengthy speech, he shouted out to influences such as KRS-One, Chuck D of Public Enemy, Rakim, Big Daddy Kane, fellow inductee LL Cool J and others.