Iggy Azalea is the latest rap star to join the lucrative OnlyFans craze — and she’s promising to bring the heat with steamy content.
The “Fancy” hitmaker announced on Friday (January 13) a new year-long multimedia project called Hotter Than Hell, which will be available exclusively on the content subscription service.
For $25 per month, fans get first-look access to a stream of exclusive and uncensored photos, videos, illustrations, poetry and music from the Aussie star — including her fourth studio album, which is due out this summer.
Azalea made the announcement official on Friday (January 13) and hundreds of fans pressed subscribe to her new account charging a $25-a-month fee for an all-access pass to her new year-long multimedia project Hotter Than Hell.
“Admittedly, I never knew OnlyFans was a place where I could be creative, so I didn’t expect to be collaborating with them on my biggest project to date!” Azalea told Variety. “Once I looked beyond the surface-level chatter about what it means to have an OnlyFans, I realized it was the perfect platform to launch a multimedia concept on.
“I feel excited about not having to worry about the overwhelming and creatively limiting censorship artists have to navigate when sharing work on other digital platforms. The project is bold and fun — so is this collaboration — I think it’s going to surprise a lot of people.”
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While she once promised to never join OnlyFans, Iggy Azalea admitted she had a change of heart due to the “overwhelming and creatively limiting censorship” of other platforms as she hopes to connect with fans and express herself in a sincere manner.
Iggy gave fans a taste of what to expect from her OnlyFans plunge by sharing a trailer on Twitter. Rooted in “creative, colorful, tongue-in-cheek fun,” Hotter Than Hell promises a variety of risqué photos inspired by “the supermodels of the ’90s, Pamela Anderson, the conception of the centerfold model, sexuality and its differing viewpoints between men and women, and Madonna’s Sex book.”
The project will reach its climax in December 2023 with the release of a coffee-table book that will be available to purchase separately.
SURPRISE! Im dropping a mixed media project called ‘Hotter Than Hell’. There’s photographs, visual artist collabs, videos, merch & all kinds of
aesthetically pleasing, hot as hell things happening this year. You can get first look content + updates on my new OnlyFans account 🔥 pic.twitter.com/e9y0sVNJWP
— IGGY AZALEA (@IGGYAZALEA) January 13, 2023
Iggy Azalea is far from the first rapper to invade OnlyFans as Cardi B and Bhad Bhabie have also thrived on the platform.
Last year, the former posted a screenshot of a receipt showing almost $53 million in OnlyFans earnings in just 12 months, of which she personally netted around $42 million.
Bhabie joined the website in March 2021 shortly after her 18th birthday, and in a recent interview with Barstool Sports said that those who immediately subscribed to her page should “be in jail.”
Iggy Azalea’s OnlyFans announcement comes shortly after another lucrative deal. Last November, the former T.I. signee sold her master recordings and publishing catalog to Domain Capital in an eight-figure deal.
The sale included her four full-length projects — including her 2012 debut The New Classic — and string of mid-2010s pop hits such as the chart-topping “Fancy,” “Problem” featuring Ariana Grande and Rita Ora-assisted “Black Widow.”