DDG pays the price of letting a significant other in too early into the relationship in the music video for “Let You In,” which he released on Sunday.
The 23-year-old rapper meanders around Malibu Beach on his own in the scenic visual directed by @LewisYouNasty. While lamenting about the relationship, DDG unloads the struggles stemming from both parties and ultimately revels in the riches he’s left with.
“Now look at you stuck in the back/ While I’m countin’ these racks/ Got that weight off my back/ Now look at you stuck in the back/ While I’m countin’ these racks/ I let you get too attached,” he sings in the chorus.
DDG told Audiomack in a recent interview that his past as a YouTube content creator has positively impacted his subsequent career as a rapper.
“It just made me more creative. It made me look at all aspects of music visually and how it should come out. That’s why music videos are so much more impactful,” he said. “I get a lot of views because people are used to seeing me, and it makes the songs blow up.”
Watch the “Let You In” music video below.