The official family reunion we’ve been waiting for. Baby Keem announced that he’s linking up with his superstar cousin Kendrick Lamar on a new “Family Ties” collaboration, which will drop on Friday, Aug. 26.
The 20-year-old MC shared the cover art of the song, which is a family photo that covers the eyes of every member with black bars except for Keem and Kenny (in a similar fashion to the good kid, m.A.A.d city album artwork).
“Family Ties” comes after Keem’s collaboration with Travis Scott, “Durag Activity,” which peaked at No. 85 on the Billboard Hot 100 in May. “Family Ties” will be the third song the pgLang rapper has dropped in 2021, alongside “Durag” and “No Sense.” He’s expected to release his highly anticipated debut album The Melodic Blue later this year.
In March 2020, the “Orange Soda” artist appeared in the visual mission statement for Lamar and longtime collaborator Dave Free’s pgLang business venture, a multilingual, artist-friendly service company that acts as a record label, movie studio and publishing house combined. Keem was the first artist to partner with pgLang.
The all-star cousins also appeared on the cover of i-D magazine in October 2020, where Lamar recalled a story of Keem’s aunt calling him to talk about why Keem was missing so many days of school, but he later commended Keem for being “determined and driven. You remind me of how we used to be … I wanna tap into the type of s— you like to do.”
Monday’s announcement of “Family Ties” also arrives days after Lamar revealed he is currently producing his final album with Top Dawg Entertainment and said he was proud of the “brotherhood” he established with his TDE family over the last 17 years.
See Keem’s announcement below.
Thursday // 9pm PST pic.twitter.com/jipSllQHC6
— baby keem (@babykeem) August 23, 2021